Peyton Pendarvis
Atlanta, Georgia

Life Is Your Canvas.
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Peyton Pendarvis is a product manager with a designer's eye, and a designer with a product mindset.

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Featured Case Studies

from concept to market.

A deep dive into a range of projects showcasing the thought process and execution behind how I solve problems. 

Case 01

Delta Flight Museum

Client
Delta Flight Museum
Via
SCADpro
Role
Product Manager
Product Management Organization

Challenge

To celebrate Delta’s 100th anniversary, the Delta Flight Museum undertook a major refurbishment. A key centerpiece of this reopening was a massive, 100-foot mural designed to elevate the visual and spatial experience of the room. The primary challenge was balancing the rich historical legacy of Delta with modern interactive storytelling, all while navigating a tight creative window.

Strategy

As the Product Manager, my responsibility was to create alignment between the museum’s vision and the creative team’s execution. Rather than forcing a single concept from the start, we structured our process around rapid exploration by tasking multiple designers to generate a wide range of ideas before strategically narrowing them down through client feedback. To keep the project anchored, we adhered to the established client’s theme, Lifted by Humanity, as the creative North Star. I then back-solved our timeline from a rigid 3-week sprint, building structured design reviews to ensure rapid iteration without missing key milestones.

Execution

We kicked off the project with an alignment call with the museum’s leadership, followed immediately by an on-site visit to analyze the physical space, study Delta’s corporate culture, and understand the precise spatial constraints of the wall. From there, we ran an intensive design sprint. I served as the primary liaison, translating stakeholder feedback into clear, actionable direction for the design team to ensure every draft stayed within creative and technical guardrails. After presenting initial concepts to the museum team, we synthesized their input into a final presentation just one week later.

Impact

The project culminated in a striking 13 ft. tall by 99 ft. wide digital mural titled Keep Climbing, led by Jennifer Wee. Beyond visual storytelling, we incorporated an interactive component allowing visitors to align their ticket letters with the mural for custom photo opportunities, seamlessly bridging physical design with visitor engagement.

Reflection

Working under a 3-week constraint reinforced the importance of setting non-negotiable guardrails early. By managing momentum through structured reviews rather than micromanaging creative output, we delivered a large-scale experience on time without diluting the artistic vision.

Case 02

Azalea's Fresh Market

Project
Azalea's Fresh Market
Role
Product Management
Focus
Interior Concept Development
Product Management Concepting Research User Needs

Challenge

When Walgreens vacated its location in downtown Atlanta, it left a severe food desert in an urban core. To solve this, Mayor Andre Dickens partnered with Savi Provisions (an IBM subsidiary) to introduce a new municipal market concept. The challenge wasn’t just filling a vacant physical space; it was designing a fresh, commercially viable market that could serve a socioeconomically diverse group of patrons under strict historic district guidelines.

Strategy

Before proposing a solution, I wanted to understand why previous retail models had failed in this location. Our research combined quantitative demographic analysis with qualitative primary research, including site visits, precedent studies, and direct interviews with local community members. These insights became the criteria used to evaluate every design and operational decision moving forward. We framed our design approach around a multi-tier concept model, ranging from pure functional necessity to aspirational, value-add additions, giving stakeholders clear options on how to balance immediate needs with long-term viability.

Execution

We synthesized our research findings into a singular problem statement that grounded our initial spatial layouts. To navigate strict budget constraints and historical district guardrails, we developed three intentionally distinct design concepts. This allowed us to “design wide” early on, testing bold ideas before methodically filtering and merging the best elements from each. Working alongside the advertising and branding team, we simultaneously defined a holistic communication strategy to ensure the market felt like an authentic community hub from day one.

Impact

We successfully launched the first municipal grocery store in downtown Atlanta, directly eliminating a food desert for surrounding residents. The two-story market, featuring locally sourced groceries on the first level and prepared foods above, now serves roughly 5,500 residents monthly and drives an estimated $6 million in annual economic impact.

Reflection

Designing for a municipality requires balancing public purpose with private-sector execution. Presenting stakeholders with a spectrum of concepts rather than a single fixed answer proved essential in building consensus, securing buy-in, and turning a complex urban problem into a sustainable community asset.

Case 03

RAD Collection IIFIND YOUR INSPIRATION

Brand
R.A.D LLC
Campaign
Q4 · Eureka Hoodie
Role
Founder · Everything
Creative Direction Product Design Drip Campaigns Financial Planning Product Management

Challenge

As an emerging brand preparing for a Q4 2025 hoodie drop, RAD needed to generate revenue while actively building long-term trust with a new customer base. The collection was themed around the first phase of the creative process, Define/Inspiration. My goal was to take this release from initial concept to final fulfillment, acting across product design, sourcing, financial planning, project management, and campaign strategy.

Strategy

Because RAD was still establishing credibility as a young brand, the launch needed to build trust just as much as it generated sales. Every decision, from material selection to campaign messaging, was made to reinforce the brand’s positioning while validating demand before committing to full production. I drew design drivers from everyday life and nature, building a content strategy around “romanticizing the creative process” through dynamic, short-form visual storytelling. Strategically, I structured our go-to-market plan around agile iteration rather than rigid, long-term marketing commitments.

Execution

I managed the design through iterative cycles, using focus group testing to validate fit, aesthetic, and pricing assumptions before placing sample orders. While bulk production was underway, I used final samples to capture promotional assets. I executed a cross-pollination influencer strategy, leveraging micro-influencers as brand models to expand our reach organically. Utilizing customer journey data, I designed a behavioral drip email campaign and structured a full content calendar across social channels, aligning channel spend directly with customer acquisition cost (CAC) and conversion goals.

Impact

Product: The collection completely sold out within 2 months.

Acquisition & Retention: Acquired 18 new customers at a sustained $58.86 CAC while retaining 11 customers from the company’s previous release.

Audience & Agency Growth: Grew social following by +128 followers and directly secured 2 high-value retainer clients for RAD’s creative agency division.

Reflection

Treating a physical product launch like a tech product sprint by testing assumptions with focus groups, utilizing low-risk sampling, and remaining flexible on marketing channels, drastically lowered inventory risk. It proved that brand credibility is built through disciplined, data-backed execution just as much as creative storytelling.

The Design Flex

ambiguity to execution.

Product design, illustration, and graphic design work across ventures and clients. Filter by discipline.

Product · Touch Grass tee
Product · signals canvas jacket
Product · life is your canvas tee
Product · life is your canvas tee
Product · life is your canvas baseball cap
About

I am a creative strategist with a passion for turning ideas into reality. A product manager with a designer's eye and a designer with a product mindset. I led with strategy and systems thinking while using design as an execution advantage. My expertise lies in identifying value propositions, crafting business models and products from concept to completion. To do this, I focus on blending creativity with data driven insights so every project resonates beyond its objectives.

Let's Build

Open to collaborations, contract engagements, and the right full time fit.

pdpendarv@gmail.com 803-261-3090 LinkedIn